OUR APPROACH

Readiness can be measured. It can also be built.

GROWTH RARELY STALLS BECAUSE OF WEAK SCIENCE.
IT STALLS BECAUSE EXECUTION RISK GOES UNIDENTIFIED.

The MCG Commercial Readiness Framework creates a shared language for founders, operators, and investors to evaluate alignment, sequencing, and commercialization risk before capital and credibility are at stake.

Grounded in more than 65 years of combined experience across healthcare innovation, strategic capital, and execution, it reflects repeatable patterns observed across early- and growth-stage companies.

Beneath the Framework sits a structured diagnostic and phase-based scorecard designed to assess readiness objectively and build it intentionally.

The MCG Commercial Readiness Framework: five phases from Concept Clarity to Market Accountable